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Tradition & Trouble

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Soft Power

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Sheher-e-gul

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The kaleidoscope

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JORAH FAVOURITES

Timeless expressions of style, revisited season after season.

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TRADITION & TROUBLE

Rooted in tradition. Made for a little rebellion.

Tradition has always had its rules.
But who says we have to follow them all?

Tradition & Trouble is an exploration of everything we inherit and everything we choose to reinvent.

A collection that celebrates the beauty of Indian craftsmanship without being weighed down by convention.

Where familiar silhouettes find unexpected expressions.
Where intricate details meet an effortless sense of dressing.
And where the old and the new aren’t opposites, but rather partners in crime.

There is a certain charm in breaking the rules, especially when you know them well.

This collection is for the man who appreciates where he comes from but isn’t afraid to make things his own.

For the one who enjoys dressing up without taking himself too seriously.

A little nostalgia.
A little mischief.
A whole lot of personality.

Because tradition doesn’t always have to be serious.
And elegance doesn’t always have to play by the rules.

Tradition & Trouble — a little bit of both, and unapologetically so.

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